The question comes up frequently. Individuals have been burned by SEO Services, but many have been rewarded with SEO Services. Like any business transaction or purchase you should only invest your money when you feel comfortable. Your comfort zone should pull from various dependencies, like how well do you know this business, how long have you been doing business with this person or entity, what is your first impression, how do you feel about this person or entity ability to provide this service, and how well have you done your homework.
The truth about SEO services is that it is usually work that is not hard, but it doesn’t mean its easy. It still takes time, dedication, effort, strategy, technique, method, skill, and experience to perform quality SEO services. Everyone can use SEO services because it is within your reach to learn, but many people can’t apply sensible strategy to make SEO work. That is why SEO engineers are necessary to accomplish the impossible, but the question is how do you know you are making the right choice and not overpaying for SEO services? I can honestly say for the most part SEO service providers are on the up and up who want nothing more than to perform professional business and provide quality SEO services. Identifying every shady Search Engine Optimization service may not be possible, but I have some recommended advice which should help anyone get a fair and quality rate for SEO services
- Remember”cheap does not always mean better”
- Verify references / referrals / portfolio – Ask for references / testimonials / portfolio
- Set yourself a”realistic” marketing budget and Target
- Ask for statistical growth and progress reports
- Do not buy until you feel comfortable – Shop around
Establish Yourself a Realistic Marketing Budget and Goal
This simply mean don’t kid yourself and think you can pay $200 and overnight you will make thousands. Instead, create a budget depending on your marketing needs, competitive industry, projected outcome, and length of time. If you are looking for your website to rank in the Top 10 search engine result page for a particular keyword or keywords then expect to pay in the thousands, often times tens of thousands, for quality, professional, and reliable search engine optimization services, almost always depending on the competitiveness of the keyword. If you would like to rank in the top 10 for the keyword”Google”, this in most cases impossible, but I am certain that there are some search engine optimization companies who will accept the challenge, but will charge in the thousands if not millions to try this insane marketing objective.
There may be a handful of highly skilled SEO providers who can offer you SEO services at a discount or for extremely low rates, but most of the time these providers either do not understand their service value or know exactly what they’re doing, but may have had a lucky streak. You will need to pay top dollar or aggressively, yet still affordable for quality, strategic, and experienced SEO services. SEO engineers is what I like to call them. These are SEO’s who know the SEO concept, who pioneer SEO methods, and who don’t always follow the trend, but understand the trends.
Don’t Buy Until You Feel Comfortable
You should always feel comfortable with entrusting your money into an search engine optimization service provider paws. If you have special needs like you want to sign a contract, then you would like a specific pay schedule, or you have any questions, be certain that you get replies and are comfortable with the projected outcome then proceed forward. I personally suggest getting a contract which outlines the projected outcome and any other bullet points, then exploring the consequences or possibilities if the outcome is not fulfilled. Find the most appealing SEO services and compare these to competitive SEO services. Do not settle for” cheap” or “inexpensive”, but settle for “effective” and “strategy”. Everyone can do SEO work, but not everybody can improve results using SEO services. This is because, SEO is about technique and strategy. It’s not about just throwing tens of thousands a links around the internet and sitting back waiting for the explosion. Its actually a lot more complicated than that, as it is about having strategy, technique, and competitive edge. You must find SEO services which live by this principle and can offer you the strategic road map you need for success.
Remember”Cheap Doesn’t Always Mean Better”
Most of the search engine optimization engineers are not going to be cheap, but well worth every dollar invested. If you take into consideration other marketing and advertising platforms, such as television broadcast advertising, print advertising, large trade show/fair booth advertising, etc. internet marketing and search engine optimization cost peanuts compared to these other advertising procedures and have a further audience reach. Search engine optimization services can easily cost between $5,000-$25,000, it can be more than this, depending on your needs, but this is far more inexpensive and more economical than other advertising platforms. So, next time you think that SEO service cost too much, think about the other procedures of advertising and their rates, together with return on investment (ROI). Search engine optimization services come out on top each time when compared against these other advertising platforms.
Ask for References / Referrals / Portfolio
Any search engine optimization service provider should be able to point you to their qualifying work. SEO service providers need to be able to provide you with affectionate websites which they’ve performed SEO work on. This can be the SEO service provider personal website, they should be able to point you to their rankings in the search engine in addition to some result driven search engine optimization work within the site or across the web.
Verify References / Referrals / Portfolio
Verifying information is not always simple or accomplishable. You should make an effort to reach out and verify what you can. If a shady search engine optimization business was going to scam, then I am sure this is where they would begin, with testimonials. I suggest verifying what you can, but don’t get overwhelmed with referrals since it may be the search engine optimization business giving self praise. I actually have some verification tips, but that is another article all within itself.
Ask for Statistical Growth & Progress Reports
The SEO service campaign must include periodic progress/performance reports so you can monitor your website progress. Tracking your website progress is important in many ways. First, it tells if the SEO engineer is doing their job. Second, it tells you if the search engine optimization methods, strategy, and technique is working or not. Third, it tells you the search engines are reciprocating your search engine optimization efforts. And it lets you know how much progress is being made and at what rate. All of this advanced reporting information and trend tracking can give you an overview of your website potential while giving you the opportunity to design or redesign your landing pages to increase your return on investment (ROI).
Okay, to wrap it up, just be sure you stay out of shabby internet neighborhoods and when making any online transaction, do your homework first. Also, remember”cheap does not equal better”. Think about it, would you rather pay in the thousands to one SEO company for quality SEO work, which will produce results and increase your website overall performance or would you rather pay cheap $200 to many different SEO’s who don’t ever really give you the results you deserve. If an search engine optimization engineer can increase your website sales and exposure without your site ever reaching the top 10 search results you still got a fantastic deal. This is the effect of skilled and experienced SEO services. The only difference between your website and the websites in the top 10, is those websites have SEO engineers working for those who understand SEO.